Newscycle provides cloud-based enterprise solutions in circulation management, advertising, analytics, content curation, cloud migration, pagination, and customer relationship management.
Headquartered in Bloomington, Minnesota, Newscycle formed following the merger of Digital Technology International (DTI), Saxotech, Atex, Inc., and MediaSpan into one organization.
Newscycle formed in July 2013, following a Vista Equity Partners’ buyout and subsequent merger of Digital Technology International (DTI) and Saxotech. At the time, both companies specialized in news media solutions focusing on circulation and subscription management, editorial workflow and web content management.
In November 2013, Newscycle added Atex’s advertising platform. The end-to-end advertising system AdBase, manages all digital, radio, broadcast, and print advertising for media companies.
Newscycle continued with the purchase of Michigan software company MediaSpan, and their suite of cloud-based software, in May 2014.