Magic is a private, venture capital-backed company in California that operates a personal assistant app intended to provide on-demand service. The company dedicates a team of personal assistants on the customers' demand that helps them complete multiple tasks based on their preferences/demands, enabling individuals to easily get help anytime anywhere. The company was founded 2014 in Mountain View, California, United States by Benjamin Godlove, David Merriman, Michael Chen, and Michael Rubin. It was funded by Kevin Colleran, Sequoia Capital, Slow Ventures and Y Combinator. Its latest deal amount was $12M as of March 2020.