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Mika was a shopping website where users could purchase merchandise, including clothes and other items. The e-commerce, tech, and fashion content solution for shoppers offered curated fashion looks. Its service included one complete look every day from emerging and established brands, curated by stylists and delivered to the shopper.
Mika's CEO, Sani Sanilevich, said in an interview:
It's one look. It changes every day. It will be very simple. You don't need to browse through 3,000 items to see what we have, what combines together, what looks good together. Wear this look. You can get all of it or parts of it. And tomorrow it will be something new and amazing.
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