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Luno is a cryptocurrency company founded in 2013 by Marcus Swanepoel.

Founded in 2013, Luno is a global cryptocurrency exchange and wallet provider headquartered in London, with regional hubs in Singapore and Cape Town. To date, Luno has processed more than USD$14 billion in transactions and has over 5 million customers spanning 40+ countries. Luno is an independent operating subsidiary of Digital Currency Group.

Luno’s vision is to ‘upgrade the world to a better financial system’. Through Luno’s instant buy/sell feature, customers are able to purchase crypto with their local currency, or trade across 25 crypto to fiat pairs on the Luno Exchange (also available through the Luno API).

Luno’s BTC Savings wallet allows customers to earn interest on their Bitcoin holdings by saving it in a separate wallet.

All features are available on Luno’s mobile app for iOS and Android, and on desktop.

Luno ensures that 95% of its crypto is stored in “deep freeze” multisignature wallets protected by various encryption layers. Luno works with regulators in the markets in which it operates (Malaysian operations are regulated by the Securities Commission Malaysia) and supports progressive regulation of the cryptocurrency industry. Luno has implemented robust AML/CFT measures, which include a mandatory, tiered approach to KYC, registration with local financial intelligence authorities, and the reporting of suspicious activity and transactions.


September 2017
Luno raises a $9,000,000 series B round from AlphaCode, Balderton Capital and Digital Currency Group.
July 2015
Luno raises a $4,000,000 series A round from Digital Currency Group and PayU.
August 2014
Luno raises a $720,375 seed round from Ariadne Capital and Digital Currency Group.

Funding Rounds

Invested in


Funding Rounds Participated In

Further Resources


Luno: Buy Bitcoin in seconds - Apps on Google Play




Harry Robertson
May 26, 2021
The UK's advertising watchdog slammed ads from Luno - which is owned by Digital Currency Group - that said it was "time to buy" bitcoin.
Harry Robertson
May 26, 2021
Business Insider
The UK's advertising watchdog slammed ads from Luno - which is owned by Digital Currency Group - that said it was "time to buy" bitcoin.
Ryan Weeks
May 26, 2021
The Block
Luno has been forced to amend a controversial advertising campaign in the United Kingdom capital after regulators stepped in.
April 30, 2021
If retail investors buy, they need to accept that cryptocurrencies come with big risks
Omar Faridi
April 16, 2021
Crowdfund Insider
Digital Asset platform Luno in Malaysia reports RM 1B or $240M in AUM following Bitcoin, Ethereum, crypto market rally.


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