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Joseph Reth is an American entrepreneur, computer scientist, and designer. He attended Modesto Junior College for Computer Science and San Francisco State University (did not finish the program). In February 2017, Reth established his foremost agency, Augment SEO.
He is the founder and CEO/CTO of RethDigital, a digital marketing agency that he established in March 2019, which offers advice to brands on media platforms via storytelling and applied artificial intelligence. As an individual investor in 2022, he invested in Imperial Technologies, a US-based technology solutions brokerage.
In March 2021, Reth founded RethX, RethDigital's innovation lab. RethX is a division of RethDigital focusing on innovation in media and marketing using generative AI, NLP, and computer vision. In January 2022, Joseph Reth cofounded IntelligentX, an algorithmic trading platform. He then left IntelligentX in January 2023, after which operations ceased. In December 2022, Reth established Lossless Research, an early-stage AI research and deployment company.
