HomeSmart Holdings

HomeSmart is a revolutionary real estate company based on its own comprehensive technology platform. The company provides comprehensive real estate solutions to agents, brokerage companies, franchisees and, ultimately, the consumer. The cloud platform allows users to achieve success by providing a complete set of technology offerings covering almost all aspects of real estate transactions. The desire for uninterrupted purchase and sale of housing is a catalyst for growth. Technology and automation are at the core, based on financial responsibility and high quality of work. The company has been developing software in-house for the past 20 years and has a 100% adoption rate among their agents. All their franchisees and agents are automatically added as users, and all transactions are processed using the technology platform. The technology platform is focused on scalability and automation to increase the speed, volume of transactions and operational leverage for brokers, franchisees, agents and consumers. The business model has contributed to the expansion, at the moment the company has more than 23,000 agents in 194 offices in 47 states. According to RISMedia, in 2020, HomeSmart was among the five largest brokerage companies in the field of residential real estate by the number of transactions in the United States.

HomeSmart has created a cost-effective, agent-oriented real estate business model based on a cloud-based end-to-end platform for residential real estate transactions. The business model and platform allow brokers, franchisees and agents to provide a seamless transaction process for consumers, while offering a fixed transaction fee for franchisees and agents. The set of RealSmart technologies includes RealSmart Broker-brokerage and agency management; RealSmart Agent-business and transaction management; and RealSmart Client-purchase and sale transaction management; through which franchisees, agents and consumers are connected to conduct all aspects of the real estate sale process. The technology provides a full range of services for the consumer, including virtual tours, marketing, document management, process tracking (sale, purchase, mortgage, ownership and escrow), education and training, listing management and much more. In addition, the RealSmart platform allows you to aggregate data for accurate information, decision-making, real-time reporting, business management and transparency for consumers. The company has used the power of technology, a fee structure, and a dedicated customer service team to create a technology-enabled model that manages the training of real estate professionals.