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Graphic design

Graphic design

The visual design of content in different media

Graphic design is the process of visual communication through the use of typography, photography, iconography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common applications of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.

NAICS industry definition

This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills.

Timeline

Further Resources

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What is Graphic Design? A Complete Beginners Guide (2020)

Web

News

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March 13, 2019
WebWire
Kodak announced the winners of the Global Flexo Innovation Awards, which recognize and honor companies that, through innovation, are driving the industry transformation of flexographic standards worldwide. Almost 100 companies from 26 countries submitted over 200 entries to the Awards, which were introduced to celebrate the 10th anniversary of the launch of the KODAK FLEXCEL NX System and conceived as the first flexo printing awards to "look beyond the package" and evaluate the impact of...
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