FADO

From Fado.vn, Top 1 Cross-border E-commerce Platform in Vietnam & Cambodia.

A blockchain-based platform that facilitates cross-border shopping by connecting consumers, brands, KOLs, and logistics providers on a decentralized network. Shoppers can enjoy the global online shopping experience and earn rewards in cryptocurrency (FADO token).

Mission.

We want to create the world’s first Shopping-To-Earn platform on the blockchain with a first-of-a-kind revenue-sharing smart contract and build a global network of shoppers, micro-influencers, brands, and logistics providers.

Vision.

We empower users to make money based on their social engagements and strive to become the first SocialFi DAO in e-commerce.

A Platform of Future Without Any Boundaries.

FADO Go is setting the next generation of livestream e-commerce and cryptocurrency

By taking a hybrid approach that combines the best practices of cross-border e-commerce platforms with social emerging technologies, FADO Go is built with a modern social technology-based international trade method that directly connects manufacturers with consumers and makes livestream cross-border shopping as simple as buying on social media platforms. We utilize the blockchain to take our service quality to a whole new level with new decentralized features and differentiate ourselves apart from the competition of global e-commerce.

Shopping To Earn.

We build a marketplace for global shoppers to buy products from overseas. Our marketplace offers the most curated products from the US, Japan, Germany, the UK, and Australia. We will add more products from the rest of the countries in G7 alongside our marketplace expansion. Customers can view bargain deals, sale-off products, reviews and buy directly from any merchants on our marketplace in just one click. FADO Go will also partner with NFTs (non-fungible tokens) platforms to sell NFTs and enable the redemption of NFTs for physical assets and physical distributions. This allows enterprises, organizations, and customers to bridge the divide between digital decentralized technologies and the transfer and trade of physical goods.

We offer an end-to-end solution from payment to door-to-door shipping service for customers buying any items in their favorite shops. Customers are not required to open an account with us and only need to paste the product link on FADO Go Portal which will automatically quote prices (including taxes and customs fees) and place orders for customers. We provide a variety of methods of payment and shipping and have the ability to consolidate items from several brands into one package with high-grade quality inspection and shipping protection services. In addition, FADO Go’s shopping extension allows customers to shop on other e-commerce sites using our shopping cart, just as if they were shopping on our site itself. Customers simply install the extension to their web browser to add functionality, and it helps customers easily shop online from G7 sites even with blocked IP addresses, manage and track order effectively, research for promotion deals, and recharge customers’ accounts conveniently.

Dropping To Earn

We provide shipping service for overseas customers who conduct purchases directly on overseas shops and want to ship to international addresses. Even if foreign shops do not ship cross-border, we can provide them with an additional sales route without needing to alter their operations or extra expense. Basically, purchased items are shipped to the addresses, which are our company’s warehouses worldwide; then we ship these items from our warehouses to customers’ registered addresses overseas. We also offer a service where multiple purchases from various e-commerce sites can be bundled for delivery overseas in accordance with customer instructions.

Live Shopping To Earn.

Live streaming e-commerce is promoting and selling goods through influencer streams on their own social media channels. Live streaming merges the advantages of online shopping with personalization and opportunities for interaction between brands, on-air personalities, and consumers - juiced by limited-time vouchers and deals - into a potent blend of commerce and entertainment. Customers will be able to hunt bargains during live stream sessions in other countries easily and seamlessly with FADO Go’s solution. We are utilizing more accessible technology into customer-facing internet applications and new online video technology to provide a sense of “shoptainment”, where hosts showcase products dynamically, interact with their audiences, and build urgency with short-term offers, giveaways, and limited-edition items. KOLs/influencers can form deeper customer connections and answer questions in real-time. For customers, they can acquire good deals from brands and seamlessly view, choose, and order a product while assessing the same based on reviews posted by other users. After purchases, FADO Go will handle the rest from payment, cross-border shipping, to last-mile delivery for customers.

Tokenomics.

FADO Go creates a dual-token ecosystem with FADO (Utility Token) and FGT (Governance Token) to establish sustainable and long-term business growth.

• FADO will be fair-launched to the community via IDO Launchpads. We aim to raise funds for the governance token FGT and do IEO in the next 6 months after the FADO token release.

• FADO holders will be prioritized in FGT token sale with special discounts & benefits.

• Both tokens will be issued on multi-chain and firstly built on Binance Smart Chain (BSC) and will be listed on both centralized and decentralized crypto exchanges (CEXs and DEXs).

• FGT governance tokens represent voting powers in the ecosystem and have the deflation mechanism through Buy Back & Burn based on FADO Go's revenue. Holders will shape the future of FADO Go by showing their support/disapproval for upgrades in the ecosystem and deciding the usage of the community treasury.

• Shoppers will be able to earn extra income with FADO Go if they stake either or both tokens, participate in key governance votes, and pay for goods & services on our shopping platform.

Decentralized business model

At the beginning of building Fadogo.io, we have always had the vision to decentralize aspects of our business from time to time and release more advanced decentralized functionality and use cases to our business model. There are not many proven examples for us to benchmark against and learn from best practices, so a fully decentralized global social e-commerce platform is new and experimental for us. Our approach will be to undertake incremental change with fine-tuning based on our experimental research and trials on the right technologies and suitable programs that underpin a decentralized platform. At the same, we will build a powerful community of global customers, business partners, and advocates who strongly support our vision of decentralization.

Under a decentralized model, as the infrastructure is deployed on the blockchain, all data across the platform will remain immutable and impossible to hack, alter, or corrupt. By implementing smart contracts, trustless order execution will eliminate the role of the middle man, allowing shoppers to purchase directly with factories and a big share that was previously taken by intermediaries will be retained to the shoppers.

Through token issuance, our token FADO will not be limited to any geographic limitations and restrictions, acting as a universal utility token across FADO Go’s platform. Our global community will build up a fully decentralized network by having ownerships of FADO tokens in our ecosystem. Whilst, FADO Go will govern FADO token supply, incentives, and rewards as well develop the community and offer tools for security, trust mechanisms, user reputation, and dispute resolution alongside new platform developments. Furthermore, global shoppers and online businesses, anywhere in the world will be able to earn staking rewards and participate in our Exclusive FADO Membership.

Working toward a complete decentralization, we will energize decentralized reviews, decentralized referral systems, and decentralized governance to become a Decentralized Autonomous Organization (DAO) for FADO Go. We will lead the way in creating a new review technology that incentivizes users to write thoughtful reviews and allows them to be rewarded by releasing reviews. For referrals, we will enhance the transparency of the payout system and pay affiliates commissions earned through cross-border transactions using cryptocurrencies, taking advantage of reduced transaction fees. For our governance token holders, we will give them the right to vote on select governance issues that empower them and protect their benefits. FGT holders could propose for marketing, developments, new reward programs, or anything else that is relevant and beneficial for the entire community. The primary edge of decentralized governance or policing mechanism is that it engages the community and builds loyalty During the initial phase, FADO Go will be the decision-maker until our community forms a strong user base. As we believe a DAO is people, in the long run, we will work hard to develop a flat and fully democratized organization where services are handled automatically in a decentralized manner while decisions are governed by proposals and voting to ensure everyone in the community has a voice.

Upcoming Business Models.

Crypto Payment Gateway.

Along with cryptocurrency payment processing, FADO Go will offer Buy Now, Pay Later (BNPL) function through the use of a protocol that utilizes smart contract technology and blockchains as well as a growing and more sophisticated DEFI environment. BNPL is solving the problem of approximately 70% cart abandonment by shoppers. According to Afterpay 83% of the retailers that used its facility experienced improving conversion and fewer cart abandons whilst 72% of retailers experienced expanding average order values and basket sizes. Users will have the ability to buy now and pay later without the risk of being charged interest or late fees by splitting repayments in fixed amounts over time. While the repayment remains outstanding the user is charged an account keeping and administration fee per month until repayment is made in full. Leveraging DeFi, we will partner with DeFi platforms that provide banking protocols for lending & borrowing with fiats and cryptocurrencies. Credit facility for BNPL will be provided by Crypto Liquidity Provider (LP) or lenders and will be used to finance customers to do global shopping.

Shoppers are rewarded for doing the right thing and completing their repayments on time by receiving tokens that can be used in various ways such as buying into a higher credit limit, used to shop more on our platform. With BNPL, we aim to provide the easiest and smoothest way for everyone to shop with their suitable budget.

E-commerce Gamification, Shopping & NFT Metaverse.

Gamification is a strategy that is changing the way we shop in e-commerce and that has lots of advantages, both for shoppers and brands. Using gaming elements in the e-commerce setups has helped online businesses to build loyalty and consumer participation into the system and to grab the attention of game players by using the gamified methods of interaction. It is also a social activity that promotes interaction with people around to trigger a certain behavior, creating loyalty, brand awareness, and effective marketing engagement. Since e-commerce is just a click away, many gamified applications are designed to produce desired customer behavior change by facilitating users in getting involved into it in such a way that makes them form habits out of it, i.e inclining users to quick rewards and recognition.

FADO Go understands the success of various games applied in e-commerce to keep customer retention, so we will develop daily play-to-earn games to encourage our customers to visit our platform more frequently and incentivize them to make purchases. Furthermore, we will design rewarding points with gamified elements for referrals, posting reviews, comments on the products as well as suggestive conversations to be shared on social media, task-based gaming apps for customers to complete and earn rewards, and alluring campaigns with exciting and appealing prizes for winners.

In reality, we are seeing more and more the possibilities of Augmented Reality (AR) and Virtual Reality (VR) coming to life and creating new ways consumers experience products and how they impact on purchase decisions. Shopping Metaverse, the ability to buy something in the metaverse and then take ownership of it in the real world, is becoming the future of retail. The shoppers of the future will wander through virtual malls with their friends, trying on clothes and getting a far better 360-degree view of how they will look, rather than the limited facilities of a crowded changing room. FADO Go will build toward Meta Mall to offer a full shopping experience in the metaverse to our customers, demonstrating the capabilities of FADO Go. Brands can join to build and design their own virtual stores in our Meta Mall. We will extend to facilitate the exchange of digital value for real-world goods & services and enable brands to sell physical objects that have a digital and physical life. For instance, a real-world fashion item will have a digital life as an NFT which allows its owner to use it for their favorite video game or grant exclusive access to online communities. With our logistic capabilities, FADO Go ensures the physical product arrives on customers’ doorstep with the same certainty as if people had walked into a shop on the high street.

FADO Starter - Crypto crowdfunding and lending pools.

There are few funding options in the market for online entrepreneurs to start their e-commerce businesses such as debt or equity financing, business loans, merchant cash advance, etc. However, such financing is very hard to access for most small entrepreneurs with complicated requirements. FADO Go is devoted to providing sellers/merchants a more flexible approach to decentralized financing solutions that help to expand their businesses with peace of mind and sustainability. The initiative offers sellers a totally digital experience, allowing them to raise money quickly without burdensome paperwork. At the same time, this also gives the public opportunities to explore potential companies.

We will create a crypto-based crowdfunding platform to bring creative projects to life and support creators/sellers to access DeFi and get funded in crypto. Basically, either funding or credit will be offered by crypto liquidity provider (LP) pools or crypto lenders through our launchpad where creators/sellers can apply their project for funding from the crypto community worldwide. The biggest upside of the FADO crypto crowdfunding platform is the transparency it brings to the table. As there are no intermediaries involved, there is a clear money trail to follow. Moreover, our launchpad relies on smart contract technology to ensure the money being raised is spent on what the companies need to pursue rather than wasting funds. Since no intermediaries are involved, there is a significant reduction in costs to organize the sale and fully collect raised money afterward. We understand that startups often need every cent they can scrape together, efficiency on the fees front is surely essential.

With decentralized financing, projects can make their new product designs or prototypes, and NFTs items into real productions and physical delivery to project investors. Besides, the funding can be used for other business purposes like inventory management, product line expansion, and reaching a larger number of customers. When online entrepreneurs agree to join the Fado platform, they will no longer have to worry about how to maintain substantial working capital in order to keep the business running, significantly improve sales and acquire new customers, and diversify into different products. They can also handle basic cash flow responsibilities (such as payroll, taxes, and rent) or capitalize on company possibilities (react to unexpected opportunities and gain a competitive advantage).

E-commerce franchising - a turnkey solution.

Driving the global opportunity of e-commerce, FADO Go adopts a franchising model to provide businesses globally with a turnkey online e-commerce platform. We franchise our technology know-how and provide standalone, branded platforms and marketplaces that are marketed and operated locally by franchisees. We will empower any business in any emerging market country to grow their business with a cutting-edge e-commerce platform, featuring products from G7 markets and offering instant and ongoing access to an inventory of over 5 billion items.

FADO Go will use FADO token as an exclusive cryptocurrency to be used in our franchising system. We will set the minimum coin threshold for eligible franchisees so that franchisees can have the privilege to sell the product or create a sub-franchise. Blockchain implementation could support this model with good benefits. It can create decentralized e-commerce that is secured, cannot be manipulated, cannot be misused, and is free from interaction limitations.

Community Group Buying with more purchasing power, larger quantities, and cheaper price

Group buying offers products and services at significantly reduced prices if consumers buy in large quantities which is quite appealing to price-sensitive and deal-oriented consumers. Customers can join with family, friends, or even neighbors to take advantage of the lower prices and bigger quantities.

FADO Go is attempting to build a community in which we give the policy to encourage Fado members to buy in groups at a very favorable price. Members can invite friends, join shopping groups to find people with similar shopping interests, and buy on the FADO Go platform together. Each successful group shopper will get rewarded in FADO tokens based on their transacted order value and they may also utilize FADO tokens to obtain a discount on overseas shipping expenses. The community will provide assistance and appealing advantages to customers, boosting the exchange of commodities on this platform and improving purchasing behaviors. With the help of FADO Go, it will become easier to find people with similar shopping preferences all around the world in order to get more and more benefits than ever.

We will create the feeling of being in a mall with friends and enjoying the sensation of window shopping and sharing goods with a group-buying model. Our platform will allow users to share their purchases with friends via posts to build networks and communities. More importantly, consumers would be able to create and host their own sales events for anything they want. The discounted price was only secured once a buyer target was met, encouraging hosts to invite friends to purchase along with them.

Our concept is leveraging the power of collective purchasing by offering a wholesale price to a group of individuals who purchase a product or service. We will collaborate with suppliers of products and services by hosting exclusive deals, flash group-buying sales, or limited-bidding events. In addition, FADO Go is attempting to build a community in which we give the policy to encourage Fado members to buy in groups at a very favorable price. They can invite friends, join shopping groups to find people with similar shopping interests, and buy on the FADO Go platform together. But most of all, they can receive rewards for such community activities and network building.

Website.

FADO Go website will integrate APIs from the most selected merchants and retailers from G7 countries and popular social media platforms to bring users a variety of options.

Application

FADO Go will have a mobile application for Android and IOS. This app will have similar functions just like the website. Customers can check out the flash deals or sale-off programs and buy products and services from FADO Go anytime, anywhere.

In line with industry trends, the mobile app is becoming the primary point of engagement for our users. The app is built on smart, omnichannel, open APIs, and modular architecture, comprising our technology framework. We will add pioneering technologies to continuously support our decentralized vision and improve the cross-border shopping experience.

Wallet.

FADO Go customers will have their own wallet with many functions and benefits. The wallet is non-custodial, users will control their funds and their private key.

• Speedy and cost-saving payment: connect their wallet with bank accounts and pay for FADO Go products and services without worrying about transactional fees. It only takes a few seconds for the payment to reach the FADO Go system. This will speed up the process of international buying and shipping time.

• Receive and transfer tokens: Users can receive tokens from other customers and users or send tokens as gifts through their wallets.

• Deposits/withdrawals: users can deposit and withdraw tokens and other cryptocurrencies.

• Staking for rewards: From the wallet, users can stake their tokens for attractive rewards.

• Reward management: users can view all of reward history.

• DeFi & NFT protocol integrations: Token holders can join in DeFi protocols & NFT marketplace.

• Make online purchases with the wallet: users can simply search for products they want and place orders through the wallet as long as their wallet balance is enough to pay for orders. There will also be a small notification where users can make a deposit to their wallet in case they don't have enough funds. The wallet will have social built-in features that enable users to invite their contacts for social group buying or joining groups/communities in the app.