Echobox

Echobox is a London-based company that utilizes artificial intelligence to manage the social media for news publishers. Its stated goal is to aid publishers in automating their social media and increase their audience reach at the same time.

Echobox was founded in 2013 by Swiss national Antoine Amann. Based in London, Echobox helps publishers increase traffic by 'intelligently' posting articles on social media platforms such as Facebook and Twitter. By analysing large amounts of data, it learns how specific audiences respond to different articles at different times of the day. It then chooses the best stories to post and the best times to post them. It uses both historical and real-time data to understand to what has worked well in the past as well as what is currently trending on the web.Echobox uses big data and algorithms to intelligently automate social media for publishers. Echobox helps publishers to compete with digital disruptors by increasing traffic from social platforms

Echobox integrates with a publisher’s existing analytics and data. The technology is used by a number of publishers including Le Monde, Le Figaro, Axel Springer and San Jose Mercury News.

In 2016, the company raised $3.4m in venture capital finance from Mangrove Capital Partners, an early backer of Skype, and LocalGlobe. Other investors include Entrepreneur First. The company’s advisors include Zoubin Ghahramani, Professor of Information Engineering at the University of Cambridge.

The company uses data science and machine learning in their product in order to analyze data relevant to its clients and then use that data to produce and share pertinent content with their own users. Data that is referenced is both historical and from real-time.

The interface on the product allows clients to manage their content on the social media sites Facebook, Twitter, and Instagram. Clients have the option of posting media manually or allowing for Echobox to automate the content such as viral articles, articles with appealing headlines, or images that will be agreeable to the target audience. Clients can also experiment with their own media content by testing it with different headlines and images. Echobox can then run tests to determine the click through rate. The product also has a feature in which is recommends hashtags that could potentially boost their client's audience involvement with the social media post.