DC Entertainment

DC Entertainment, Inc. is a subsidiary of Warner Bros. that manages its comic book units and intellectual property (characters) in other units as they work with other Warner Bros. units.

In September 2009, Warner Bros. announced that DC Comics would become a subsidiary of DC Entertainment, Inc., with Diane Nelson, President of Warner Premiere, becoming president of the newly formed holding company and DC Comics President and Publisher Paul Levitz moving to the position of Contributing Editor and Overall Consultant there. Warner Bros. and DC Comics have been owned by the same company since 1969.

On February 18, 2010, DC Entertainment named Jim Lee and Dan DiDio as Co-Publishers of DC Comics, Geoff Johns as Chief Creative Officer, John Rood as EVP (Executive Vice President) of Sales, Marketing and Business Development, and Patrick Caldon as EVP of Finance and Administration.

In October 2013, DC Entertainment announced that the DC Comics offices were going to move from New York City to Warner Bros. Burbank, California, headquarters in 2015. The other units, animation, movie, TV and portfolio planning, had preceded DC Comics by moving there in 2010.

DC Entertainment announced its first franchise, the DC Super Hero Girls universe, in April 2015 with multi-platform content, toys and apparel to start appearing in 2016.

Warner Bros. Pictures reorganized in May 2016 to have genre responsible film executives, thus DC Entertainment franchise films under Warner Bros. were placed under a newly created division, DC Films, created under Warner Bros. executive vice president Jon Berg and DC chief content officer Geoff Johns. This was done in the same vein as Marvel Studios in unifying DC-related filmmaking under a single vision and clarifying the greenlighting process. Johns also kept his existing role at DC Comics. Johns was promoted to DC president & CCO with the addition of his DC Films while still reporting to DCE President Nelson. In August 2016, Amit Desai was promoted from senior vice president, marketing & global franchise management to exec vice president, business and marketing strategy, direct-to-consumer and global franchise management.

DC Entertainment and Warner Bros. Digital Networks announced in April 2017 DC Universe digital service to be launched in 2018 with two original series.

With frustration over DC Films not matching Marvel Studios' results and Berg wanting to step back to being a producer in January 2018, it was announced that Warner Bros. executive Walter Hamada was appointed president of DC film production. After a leave of absence starting in March 2018, Diane Nelson resigned as president of DC Entertainment. The company's executive management were to report to WB Chief Digital Officer Thomas Gewecke until a new president is selected. In June 2018, Johns was also moved out of his position as chief creative officer and DC Entertainment president for a writing and producing deal with the DC and WB companies. Jim Lee added DC Entertainment chief creative officer title to his DC co-publisher post. In September 2018, DC became part of the newly-founded Warner Bros. Global Brands and Franchises division overseen by President Pam Lifford.

In August 2020, DC Comics publisher Jim Lee revealed that all original programming would be migrated over to HBO Max. Speaking to the community aspect of DC Universe, as well as the ability to access the backlog of comics titles, Lee said "there is always going to be a need for that" and that DC was looking at ways to transform the platform so that content would not go away.

In September 2020, DC announced that the service would change its name to DC Universe Infinite and become solely a digital comics subscription service on January 21, 2021. The service would offer currently published DC Comics titles six months after their retail release date (before the change, current comics would arrive a year after their release date), early access to DC Comics' digital first titles, would feature exclusive comics created for the service, and access to 24,000 titles in DC's back catalog. DC Universe subscriptions will automatically transfer over to DC Universe Infinite. Regarding the original programming, Young Justice seasons 1-4, Titans season 1-3, Doom Patrol seasons 1-3, the first season of Stargirl, and Harley Quinn seasons 1-3 will move to HBO Max to become Max Original series, with new DC series and "key DC classics" also being available on HBO Max.

DC Entertainment, Inc. is a subsidiary of Warner Bros. that manages its comic book units and intellectual property (characters) in other units as they work with other Warner Bros. units.

In September 2009, Warner Bros. announced that DC Comics would become a subsidiary of DC Entertainment, Inc., with Diane Nelson, President of Warner Premiere, becoming president of the newly formed holding company and DC Comics President and Publisher Paul Levitz moving to the position of Contributing Editor and Overall Consultant there. Warner Bros. and DC Comics have been owned by the same company since 1969.

On February 18, 2010, DC Entertainment named Jim Lee and Dan DiDio as Co-Publishers of DC Comics, Geoff Johns as Chief Creative Officer, John Rood as EVP (Executive Vice President) of Sales, Marketing and Business Development, and Patrick Caldon as EVP of Finance and Administration.

In October 2013, DC Entertainment announced that the DC Comics offices were going to move from New York City to Warner Bros. Burbank, California, headquarters in 2015. The other units, animation, movie, TV and portfolio planning, had preceded DC Comics by moving there in 2010.

DC Entertainment announced its first franchise, the DC Super Hero Girls universe, in April 2015 with multi-platform content, toys and apparel to start appearing in 2016.

Warner Bros. Pictures reorganized in May 2016 to have genre responsible film executives, thus DC Entertainment franchise films under Warner Bros. were placed under a newly created division, DC Films, created under Warner Bros. executive vice president Jon Berg and DC chief content officer Geoff Johns. This was done in the same vein as Marvel Studios in unifying DC-related filmmaking under a single vision and clarifying the greenlighting process. Johns also kept his existing role at DC Comics. Johns was promoted to DC president & CCO with the addition of his DC Films while still reporting to DCE President Nelson. In August 2016, Amit Desai was promoted from senior vice president, marketing & global franchise management to exec vice president, business and marketing strategy, direct-to-consumer and global franchise management.

DC Entertainment and Warner Bros. Digital Networks announced in April 2017 DC Universe digital service to be launched in 2018 with two original series.

With frustration over DC Films not matching Marvel Studios' results and Berg wanting to step back to being a producer in January 2018, it was announced that Warner Bros. executive Walter Hamada was appointed president of DC film production. After a leave of absence starting in March 2018, Diane Nelson resigned as president of DC Entertainment. The company's executive management were to report to WB Chief Digital Officer Thomas Gewecke until a new president is selected. In June 2018, Johns was also moved out of his position as chief creative officer and DC Entertainment president for a writing and producing deal with the DC and WB companies. Jim Lee added DC Entertainment chief creative officer title to his DC co-publisher post. In September 2018, DC became part of the newly-founded Warner Bros. Global Brands and Franchises division overseen by President Pam Lifford.

In August 2020, DC Comics publisher Jim Lee revealed that all original programming would be migrated over to HBO Max. Speaking to the community aspect of DC Universe, as well as the ability to access the backlog of comics titles, Lee said "there is always going to be a need for that" and that DC was looking at ways to transform the platform so that content would not go away.

In September 2020, DC announced that the service would change its name to DC Universe Infinite and become solely a digital comics subscription service on January 21, 2021. The service would offer currently published DC Comics titles six months after their retail release date (before the change, current comics would arrive a year after their release date), early access to DC Comics' digital first titles, would feature exclusive comics created for the service, and access to 24,000 titles in DC's back catalog. DC Universe subscriptions will automatically transfer over to DC Universe Infinite. Regarding the original programming, Young Justice seasons 1-4, Titans season 1-3, Doom Patrol seasons 1-3, the first season of Stargirl, and Harley Quinn seasons 1-3 will move to HBO Max to become Max Original series, with new DC series and "key DC classics" also being available on HBO Max.