Our vision provides clear guidelines for societal role, decisions and behavior.
The vision and values apply to everyone in BAMA across national borders, departments and functions. They form the basis for the relationship with customers, suppliers, colleagues and partners. This is how we work towards the same goal and move in the same direction.
The vision "A healthier and fresher future" is supported by the values:
We deliver growth, solutions, results and quality, and are reliable.
We have high integrity and commit to ethical and responsible actions, externally and internally.
We inspire a healthy lifestyle through engaging activities and communication.
We work together on good solutions and contribute to a good working environment.
Our business idea is to create a responsible, green growth by delivering fresh and healthy products, based on collaboration throughout the value chain.
We buy fresh quality products from manufacturers throughout Norway, and from all continents. This makes us a major global player, which gives us a corresponding responsibility for how we act.
At BAMA, we work according to ethical guidelines. Here you can read more about them.
We run the business in a responsible and transparent way in dialogue with our partners, and emphasize honesty and mutual respect in all relationships. Compliance with laws and regulations as well as good business practice is something we are very concerned about. Overall, this is often referred to as "compliance".
Everyone who works at BAMA must follow our Code of Conduct. Together with our vision and values, the Ethical Guidelines give us a clear framework, which makes it easier to make the right decisions and act unanimously as an organization.
BAMA views cooperation as a prerequisite for responsible business practice, and crucial for achieving the UN's sustainability goals. We also have ethical guidelines for suppliers, which everyone who delivers to us undertakes to follow. This work is followed up through audits and supplier dialogues.
BAMA has a strong foothold in planned Norwegian production.
Gartnerhallen with its 1030 producers is our most important partner. They ensure fruit and vegetable production throughout the country, so that consumers are guaranteed the opportunity to buy as local food as possible.
We use research, innovation and value creation work (FIV) as tools and driving force to develop consumption of fruit and vegetables.
Since the year 2000, we have had 100 projects.
- 100 projects worth NOK 600 million
- 35% of new products on the market can be related to these
- Economic return at the producer level corresponding to 280%
We want to be a driving force for the green shift in Norway.
The world's population is growing, and more food is needed. As one of the world's largest companies in fresh fruit and vegetables, we work to ensure sustainable food production and value creation where we shop.
The green shift involves a transition from an economy and value creation based on fossil resources (coal, oil and gas), to a value creation based on renewable, biological resources such as fruit and vegetables. We can succeed in this through sustainable, economic growth and increased consumption of fruit and vegetables.