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QIWI is a leading provider of next-generation payment and financial services in Russia and the CIS, which owns an integrated payment network that allows payments to be made via mobile, online and offline channels. The QIWI network includes over 22.3 million virtual wallets and more than 136,000 terminals and payment acceptance points.

The QIWI brand appeared in Russia on April 22, 2008. This event was an important turning point not only for our Group, but for the entire payment services market. From a payment system focused on interaction with partners, we have grown into a multifunctional user service. QIWI has new principles and standards for working with our users.

The QIWI brand is an "umbrella" one for a number of our areas: terminals, electronic wallets, banks, and advertising. Our payment instruments are high-tech, but with simple user-friendly functionality. Therefore, our brand is as friendly and recognizable as possible, symbolizing simplicity and inspiring confidence. A cartoon New Zealand bird, an assistant to users when making payments, has become the character of the brand.

QIWI is ready to provide everyone with a convenient and affordable tool for making any regular and necessary payments to state organizations, housing and communal enterprises, mobile operators, banks, online stores, money transfer systems. QIWI became the first payment service, together with the international payment system VISA, to issue virtual cards that allow you to make purchases on the Internet. We also provide our users with the opportunity to order a plastic QIWI Card, the account of which is a QIWI Wallet account, and you can pay for purchases with it both in the virtual and in the real world.


As part of the QIWI Group, the QIWI Blockchain Technologies company was formed, which develops and implements blockchain-based technologies in the QIWI payment ecosystem, as well as expertise and consulting for external customers.

QIWI received the status of a resident of the SEZ "Innopolis".

QIWI bought brands and software of Tochka and Rocket banks.

QIWI and Visa have announced the end of their strategic partnership.

QIWI launched the first Russian installment card "Conscience" (issued by QIWI Bank (JSC)).

With the participation of QIWI, the FinTech Association (AFT) was formed in Russia. Sergei Solonin became the general director of the AFT.

he CONTACT payment system and NPO "Rapida" entered the QIWI Group.

QIWI has launched an all-Russian charity program for EVERYONE.

The first QIWI Postamat was installed.

QIWI launched an educational program in the field of financial literacy and career guidance for children FINTEEN.

QIWI has completed an initial public offering (IPO) on the NASDAQ.

QIWI payment terminals, QIWI Wallet (electronic commerce), QIWI Advertising (payment terminals are in the top 5 advertising media in terms of audience size) and QIWI Bank (CJSC) are successfully operating.

Mitsui International Corporation became a shareholder of QIWI. This year also marked the debut of the first plastic card called QIWI Visa Plastic, which brought electronic money to be used for offline purchases.

QIWI Bank (JSC) became part of the QIWI Group.
The first QIWI Visa virtual card was issued.

The birth of the first ever consumer brand in the instant payment market — QIWI and the emergence of QIWI Wallet, which offers QIWI users a number of new opportunities: access to online payments not only through the web interface, but also using applications for smartphones and tablet computers; replenishment of the QIWI Wallet using bank cards, personal accounts of mobile operators, in cash through payment terminals.


Further Resources


Анализ Qiwi - декабрь 2021


December 21, 2021

Раскрытие информации | QIWI Кошелек


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