GoldenGolden
Advanced Search
b8ta

b8ta

b8ta is a chain of retail stores that offer retail-as-a-service for new products.

b8ta (formerly known as Beta Retail) is a company that provides businesses with a service to display their tech products in retail areas. b8ta was founded in 2015 by Phillip Raub, Vibhu Norby, and William Mintun. As of 2018, b8ta operates as a subsidiary of Macy’s due to the department store’s minority shareholder status in b8ta. b8ta aims to provide companies with a space to display and showcase their products to customers (wiki). The company is based in San Francisco, California.

Services

b8ta provides business with the space to display their electronic products. These retail spaces are located in malls, some of them inside the department store. Customers who visit these store are allowed to try the products; with this, b8ta tracks the user behavior which businesses can use as information to improve their product.

Funding

Since 2015, b8ta has raised $38.5 million through four funding rounds. Its most recent round was a Series B held in June 2018, amassing $19 million. b8ta has received funding from 15 investors, with two among them as lead investors. Several past investors in b8ta are Khosla Ventures, Sound Ventures, Peak State Ventures, C31 Ventures, and Plug and Play.

Timeline

October 31, 2029
b8ta raises a $50,000,000 series C round from Evolution Ventures.
October 2019
b8ta raises a $50,000,000 series C round from Evolution Ventures Management, Khosla Ventures, Macy's and Peak State Ventures.
June 27, 2018
b8ta raises a $19,000,000 series B round.
September 28, 2016
b8ta raises a $15,000,000 series A round from TriplePoint Capital.
2015
b8ta was founded.

Funding rounds

People

Name
Role
LinkedIn

Phillip Raub

President

Vibhu Norby

CEO

William Mintun

EVP Operations

Further reading

Title
Author
Link
Type
Date

Documentaries, videos and podcasts

Title
Date
Link

Companies

Company
CEO
Location
Products/Services

References

Golden logo
Text is available under the Creative Commons Attribution-ShareAlike 4.0; additional terms apply. By using this site, you agree to our Terms & Conditions.