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Whatnot

Whatnot

Whatnot is a California-based livestream shopping platform and marketplace.

OverviewStructured DataIssuesContributors

Contents

whatnot.com
Is a
Organization
Organization
Company
Company

Company attributes

Industry
E-commerce
E-commerce
Digital Community
Digital Community
Location
Marina del Rey, California
Marina del Rey, California
0
Los Angeles
Los Angeles
B2X
B2B
B2B
CEO
Grant LaFontaine
Grant LaFontaine
0
Founder
Grant LaFontaine
Grant LaFontaine
0
Logan Head
Logan Head
0
Pitchbook URL
pitchbook.com/profiles...431324-11
Accelerator
Y Combinator
Y Combinator
0
Accelerator Batch
Y Combinator W20 Batch
Y Combinator W20 Batch
0
Number of Employees (Ranges)
51 – 200
Email Address
support@whatnot.com
Number of Employees
1930
Full Address
578 Washington Boulevard #1019 Marina del Rey, CA 902920
CIK Number
1,844,768
Investors
Zion Williamson
Zion Williamson
Gokul Rajaram
Gokul Rajaram
‌
Nilam Ganenthiran
Ryan Tedder
Ryan Tedder
Jeremy Padawer
Jeremy Padawer
DeAndre Hopkins
DeAndre Hopkins
Animal Capital
Animal Capital
Steve Aoki
Steve Aoki
...
Founded Date
2019
0
Total Funding Amount (USD)
484,700,000
Latest Funding Round Date
July 21, 2022
Competitors
Loupe (sports card app)
Loupe (sports card app)
0
Shopshops
Shopshops
0
Popshop Live
Popshop Live
0
Talkshoplive
Talkshoplive
0
EBay
EBay
0
Mercari, Inc.
Mercari, Inc.
0
Business Model
Transaction processing / marketplace
Latest Funding Type
Series D
Series D
Patents Assigned (Count)
1
Country
United States
United States
0

Other attributes

Company Operating Status
Active
Postmoney Valuation
1,500,000,000
Latest Funding Round Amount (USD)
260,000,000
TikTok URL
tiktok.com/@whatnot
Y Combinator URL
ycombinator.com/compani.../whatnot0
Overview

Whatnot is a livestream shopping platform and marketplace where people can buy, sell, and go live with collectors and other like-minded people. Whatnot focuses on product categories for collectors and enthusiasts like sports cards, Pokemon cards, NFTs, sneakers, and more.

Since it started in 2019, Whatnot has grown to be one of the largest livestream marketplaces by tapping into existing online communities, leveraging the entertainment of live shopping, creating a place for collectors, hobbyists, and other enthusiasts, and focusing on maintaining a safe space through rigorous seller vetting. As of 2022, livestream shopping is an $11 billion business in the United States and it is estimated to reach $35 billion in sales by 2024. Whatnot is backed by DST Global, CapitalG, BOND, Andreessen Horowitz, and YC Continuity.

An Overview Of Whatnot As The Fastest Growing Marketplace (May 2022)

Sellers

Whatnot focuses on onboarding sellers that are already known and trusted in their respective communities. Each streamer on the platform is vetted by the company before they can go live, helping Whatnot keep fraud to a minimum. If a seller is found doing anything fraudulent, they are removed from the platform.

History

Whatnot was founded in 2019 by CEO Grant LaFontaine and Logan Head in a garage in Phoenix, Arizona. The company was part of the Y Combinator W20 batch. The company originated as a standard online marketplace that authenticated only one kind of collectible, Funko Pops. When the COVID-19 pandemic started and more people began shopping online, Whatnot quickly pivoted to live shopping and authenticating more collectibles such as sports cards and sneakers, leading to rapid sales growth. Whatnot plans to expand its product category offerings depending on market demand.

Timeline

No Timeline data yet.

Funding Rounds

Products

Acquisitions

SBIR/STTR Awards

Patents

Further Resources

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References

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