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WPP plc

WPP plc

WPP plc is a London-based company founded in 1971 by Martin Sorrell.

WPP began life as a maker of wire shopping baskets. Today it is a world leader in communications, experience, commerce and technology.

In 1985 Sir Martin Sorrell took a controlling stake in a small UK manufacturer of wire baskets and teapots called Wire and Plastic Products, as the foundation on which to build an international advertising and marketing services group. The company was renamed simply “WPP”, with Sir Martin as its Chief Executive.

WPP grew rapidly over the following three decades, initially through large acquisitions and subsequently through organic growth alongside smaller-scale M&A.

Today WPP is a world leader in communications, experience, commerce and technology, and home to many of the industry’s most admired and successful agency networks.

WPP was also the first marketing services company to publish a sustainability report (in 2002), and remains a leader in the field as a member of the FTSE4Good Index and the Dow Jones Sustainability Index.

Timeline

February 10, 2021
WPP announces that it has acquired DTI Digital (DTI), a leading Brazilian digital innovation and software engineering company.

Patents

Further Resources

Title
Author
Link
Type
Date

Hellmann's Super Bowl 2022: Mayo Tackles Food Waste by Wunderman Thompson

Web

February 23, 2022

What's your client's carbon footprint?

Web

February 23, 2022

News

Search on Google News
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Title
Author
Date
Publisher
Description
Technavio
June 14, 2021
www.prnewswire.com:443
/PRNewswire/ -- Set to grow by USD 3.54 billion during 2021-2025, Technavio's latest market research report estimates the in-game advertising market to...
Saumya Tewari
May 5, 2021
mint
Cloud Studio will move content creation, production and editing out of on-premises environments into the cloud

References

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