Patent attributes
Methods and systems for providing an advertisement based on a minimum number of exposures may include receiving selection criteria to specify a device identifier that meets the selection criteria, receiving a minimum number of exposures to the advertisement and an interval of time for the minimum number of exposures to occur, and a maximum aggregate bid value for each device identifier that is exposed to the advertisement for the minimum number of exposures, determining a probability that the device identifier reaches the number of exposures within the interval of time and within the maximum aggregate bid value, selecting a bid for each exposure for the device identifier based on the determined probability and the maximum aggregate bid value; and based on the selection of the bid, providing display data indicative of the advertisement.
