Is a
Patent attributes
Current Assignee
Patent Jurisdiction
Patent Number
Patent Inventor Names
Amit Jain0
Date of Patent
March 8, 2016
Patent Application Number
12348260
Date Filed
January 2, 2009
Patent Citations Received
Patent Primary Examiner
Patent abstract
A computer-implemented method of allocating offline advertising, the method including receiving an offer price for audience-member responses for an offline advertising campaign and campaign information describing the offline advertising campaign, comparing the received campaign information to one or more other advertising campaigns to determine a portion of offline advertising inventory to allocate to the offline advertising campaign, and allocating the determined portion of advertising inventory to the offline advertising campaign.
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