Is a
Patent attributes
Current Assignee
Patent Jurisdiction
Patent Number
Patent Inventor Names
Ravi Jain0
Subhadip Sarkar0
Date of Patent
April 1, 2014
Patent Application Number
13168904
Date Filed
June 24, 2011
Patent Citations Received
Patent Primary Examiner
Patent abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for content presentation. In one aspect, a method includes receiving a request for an ad to be presented to a user; for a collection of ads, identifying one or more candidate ads including using image keywords derived from images associated with the user to identify the one or more candidate ads; selecting an ad responsive to the ad request from the candidate ads; and sending the selected ad for presentation to the user.
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