Is a
Patent attributes
Current Assignee
Patent Jurisdiction
Patent Number
Patent Inventor Names
Ross Koningstein0
Date of Patent
June 25, 2013
Patent Application Number
12621878
Date Filed
November 19, 2009
Patent Citations Received
0
0
Patent Primary Examiner
Patent abstract
An allocation subsystem allocates advertisement slots based on cumulative demand of the advertisement slots. The cumulative demand can be based on a softened demand curve for advertisers that have submitted bids for allocation of the advertisement slot. The demand curves can be adjusted to regulate a variance of the advertisers spend rate throughout a budget period.
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