Patent attributes
Methods, program products, and systems for ad hoc networking based on content and location are described. A user of a mobile device can identify another user using another mobile device who is close by, if both users have requested to participate in networking. Common interests and experiences of two or more users located close to each other can be identified from content, including automatically created usage data of the mobile devices. Usage data of a mobile device can be created based on activities performed on the mobile device (e.g., songs downloaded), a trajectory of the mobile device (e.g., places traveled), or other public data available from the mobile device (e.g., pictures shared). Each of the users can be notified that another user having the common interests and experiences is close by. A means of initiating communication can be provided to the users to facilitate communication between the users.