Patent attributes
A monitoring device makes decision on whether a service requested by a consumer is a sponsored service to the specific consumer or not based on sponsoring rules, i.e. the delivery of the requested service to the consumer can be sponsored if a sponsoring value of the consumer is sufficient in relation to a charge of delivery of the requested service. The sponsoring rules contain various pieces of information for recognizing a sponsored service and for determining the sponsoring value and the cost of the delivery. The sponsoring of different services to different consumers can be controlled, created, deleted, maintained or modified by means of the sponsoring rules. The sponsor, such an advertiser is able to control the cost of sponsoring by affecting the sponsoring value.