Patent 8234632 was granted and assigned to Google on July, 2012 by the United States Patent and Trademark Office.
Systems and methods for adaptive website optimization experiments. Adaptive website optimization can include collecting statistics associated with a number of landing page configurations and identifying a preferred group of landing page configurations during the pendency of an experiment based upon the collected statistics and preferentially selecting a landing page configuration from the preferred group of options for display by an instrumented web page associated with the experiment.