US Patent 8099326 Traffic estimator

Patent 8099326 was granted and assigned to Google on January, 2012 by the United States Patent and Trademark Office.

Overview Structured Data Issues Contributors Activity

Is a

Patent

Patent attributes

Current Assignee

Google

Patent Jurisdiction

United States Patent and Trademark Office

Patent Number

8099326

Date of Patent

January 17, 2012

Patent Application Number

11554934

Date Filed

October 31, 2006

Patent Citations Received

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US Patent 11907973 Advertising platform transaction management

Patent Primary Examiner

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Namrata Boveja

Patent abstract

Systems, methods, and a user interface are used for bidding on media plays. The user can specify criteria for play of the media play, including times, stations, and budgets. A traffic estimator uses historical data to estimate bids and auctions, and the likelihood of winning, for generating listener traffic based on the criteria.