Is a
Patent attributes
Current Assignee
Patent Jurisdiction
Patent Number
Patent Inventor Names
Daniel Wright0
Daryl Pregibon0
Diane Tang0
Date of Patent
November 22, 2011
0Patent Application Number
113210760
Date Filed
December 30, 2005
0Patent Citations Received
0
Patent Primary Examiner
Patent abstract
A system obtains ratings associated with a first set of advertisements hosted by one or more servers, where the ratings indicate a quality of the first set of advertisements. The system observes multiple different first user actions associated with user selection of advertisements of the first set of advertisements and derives a statistical model using the observed first user actions and the obtained ratings. The system further observes second user actions associated with user selection of a second advertisement hosted by the one or more servers and uses the statistical model and the second user actions to estimate a quality of the second advertisement.
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