US Patent 7945573 Dynamic transcoding to stitch streaming digital content

Computer implemented methods and systems are provided for dynamic transcoding to stitch streaming digital content. A selection of a content file is received from a mobile device. An advertisement content file is identified for the selected content file. Attributes of the selected content file are determined. Attributes of the advertisement content file are determined. The advertisement content file and the selected content file are converted so that the attributes of the advertisement content file and the attributes of the selected content file match. The selected content file is stitched with the advertisement content file to produce streaming digital content. The streaming digital content is provided to the mobile device.