US Patent 11838580 Insertion of targeted content in real-time streaming media

A method for targeted content insertion in real-time streaming. The method leverages the different ordered signals available on a multi-step process that clients follow when subscribing to a real-time media (video and/or audio) stream including selecting a region, connecting to a control channel, and subscribing to a stream to guide a multi-stage process of content selection, transcoding, and insertion in a real-time media stream. A system is also specified for implementing the described method on a real-time streaming architecture.