Patent 7937405 was granted and assigned to .google on May, 2011 by the United States Patent and Trademark Office.
Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.