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US Patent 7937405 Serving advertisements based on content

Patent 7937405 was granted and assigned to .google on May, 2011 by the United States Patent and Trademark Office.

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Patent attributes

Current Assignee

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Patent Jurisdiction

United States Patent and Trademark Office

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Patent Number

Patent Inventor Names

Yingwei Cui0

Jeffrey A. Dean0

Narayanan Shivakumar0

Paul Buchhcit0

Alexander Paul Carobus0

Darrell Anderson0

Deepak Jindal0

Georges R. Harik0

Date of Patent

May 3, 2011

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Patent Application Number

127484110

Date Filed

March 27, 2010

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Patent Primary Examiner

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Patent abstract

Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.

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