US Patent 7920968 Generating human-centric directions in mapping systems

Digital mapping techniques are disclosed that provide visually-oriented information to the user, such as driving directions that include visual data points along the way of the driving route, thereby improving the user experience. The user may preview the route associated with the driving directions, where the preview is based on, for example, at least one of satellite images, storefront images, and heuristics and/or business listings. The visually-oriented information can be presented to the user in a textual, graphical, or verbal format, or some combination thereof.