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US Patent 7730017 Open profile content identification

Patent 7730017 was granted and assigned to Google on June, 2010 by the United States Patent and Trademark Office.

Overview Structured Data Issues Contributors

Is a

Patent

Patent attributes

Current Assignee

Google

Patent Jurisdiction

United States Patent and Trademark Office

Patent Number

77300170

Patent Inventor Names

Tomasz J. Tunguz-Zawislak0

Mayur Datar0

Megan Nance0

Mike Hochberg0

Andres S. Perez-Bergquist0

Bahman Rabii0

Jason C. Miller0

Jeremiah Harmsen0

...

Date of Patent

June 1, 2010

Patent Application Number

116943070

Date Filed

March 30, 2007

Patent Primary Examiner

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Sana Al-Hashemi

Patent abstract

Open profile data in a user profile, e.g., free-form fields in a user profile, are processed to identify interests and preferences of the user. The interests and preferences are utilized to identify categories associated with the user profile, and content items, e.g., advertisements, can be identified based on the categories.