A measuring tape device may include a housing having an aperture, a reel assembly enclosed within the housing, a blade formed from a metallic strip of material having a first end configured to extend from the housing through the aperture and a second end configured to be wound on the reel assembly, and an anti-rollover assembly disposed proximate to the aperture. The blade may be cupped to have a concave upper surface and a convex lower surface. The blade may have a first side and a second side that oppose each other relative to an apex of the concave upper surface and the convex lower surface. The anti-rollover assembly may be configured to enable an operator to selectively flatten the first side or the second side of the blade.