US Patent 10989512 Measuring tape with improved standout

A blade for a measuring tape device may include a first end configured to extend from a housing of the measuring tape device through an aperture, a second end configured to be wound on a reel assembly within the housing, and a first cupped portion having a first amount of cupping over a selected portion of a longitudinal length of the blade. The first cupped portion may be defined by a curved portion extending from an apex of the curved portion toward lateral edges of the blade, and wings extending from each of the lateral edges toward the curved portion on each side of the apex. The curved portion includes a first radius proximate to the apex of the curved portion, and a second radius at a point spaced apart from the apex on both sides of the apex, the second radius being different than the first radius.