A switchable privacy display comprises a spatial light modulator with output polariser, a reflective polariser, a polar control liquid crystal retarder and an additional polariser. The electrodes of the polar control liquid crystal retarder are patterned with a mark. In wide angle and narrow angle operational modes, the electrodes of the liquid crystal retarder are driven such that the mark is not visible. In a mark display state, the electrodes are driven to provide visibility of the mark in reflected light to an off-axis observer.