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US Patent 11677845 Matching and attribution of user device events

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Current Assignee
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Patent Jurisdiction
United States Patent and Trademark Office
United States Patent and Trademark Office
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Patent Number
116778450
Date of Patent
June 13, 2023
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Patent Application Number
178988560
Date Filed
August 30, 2022
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Patent Citations
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US Patent 10091312 Data structures for intelligently resolving deterministic and probabilistic device identifiers to device profiles and/or groups
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Patent Primary Examiner
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Tonia L Dollinger
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CPC Code
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H04L 67/306
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H04L 65/40
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G06Q 30/0201
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G06F 16/9558
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H04L 67/02
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A method includes receiving first event data from a device, the first event data including a first identifier (ID) that identifies the device, web browser metadata, and data associated with an application state. The method includes generating a first persona including the first ID and a first event identifier that identifies a first user action. The method includes receiving second event data, the second event data including device metadata and a second ID that identifies the device. The method includes generating a second persona based on the second event data, the second persona including the second ID and a second event identifier that identifies a second user action. Additionally, the method includes determining that the first and second personas are associated with the device based on matches between the browser metadata and device metadata and transmitting a response to the device configured to route the device to the application state.

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