Patent attributes
Systems and methods are provided for delayed display of supplemental content in association with an underlying page image or other portion of a page. An initial portion of a page may be displayed and associated code may be executed. The code may cause a computing system to perform operations including determining that at least a predetermined minimum percentage of a certain image or other specific portion within the page is visible during display of the page, tracking an amount of time that the minimum percentage of the page image or other content portion remains visible during user interaction with the page, then causing display of overlay content over a portion of the particular image or other portion of the page based on a determination that the amount of time that the minimum percentage of the image or content portion has remained visible exceeds a threshold.