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US Patent 11029835 Systems and methods for delayed content overlay

Patent 11029835 was granted and assigned to GumGum on June, 2021 by the United States Patent and Trademark Office.

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Patent
Patent

Patent attributes

Patent Applicant
GumGum
GumGum
Current Assignee
GumGum
GumGum
Patent Jurisdiction
United States Patent and Trademark Office
United States Patent and Trademark Office
Patent Number
11029835
Date of Patent
June 8, 2021
Patent Application Number
16401992
Date Filed
May 2, 2019
Patent Primary Examiner
‌
Haoshian Shih
Patent abstract

Systems and methods are provided for delayed display of supplemental content in association with an underlying page image or other portion of a page. An initial portion of a page may be displayed and associated code may be executed. The code may cause a computing system to perform operations including determining that at least a predetermined minimum percentage of a certain image or other specific portion within the page is visible during display of the page, tracking an amount of time that the minimum percentage of the page image or other content portion remains visible during user interaction with the page, then causing display of overlay content over a portion of the particular image or other portion of the page based on a determination that the amount of time that the minimum percentage of the image or content portion has remained visible exceeds a threshold.

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