US Patent 10929867 Apparatus and method for utilizing immediate gratification promotions

An apparatus, computer program product, and method are disclosed for generating immediate gratification promotions. An example apparatus includes context collection circuitry configured to collect contextual data regarding a consumer device, and communications circuitry configured to transmit the collected contextual data regarding the consumer device to a promotion and marketing service. In response to transmitting the collected contextual data regarding the consumer device to the promotion and marketing service, the communications circuitry is configured to receive a message indicating terms of an immediate gratification promotion offered by a merchant, and in response to receiving a request to purchase the immediate gratification promotion, transmit a message to the promotion and marketing service to purchase the immediate gratification promotion. The example apparatus further includes input/output circuitry configured to output a message identifying the terms of the immediate gratification promotion.