Patent attributes
An apparatus, computer program product, and method are disclosed for generating immediate gratification promotions. An example apparatus includes context collection circuitry configured to collect contextual data regarding a consumer device, and communications circuitry configured to transmit the collected contextual data regarding the consumer device to a promotion and marketing service. In response to transmitting the collected contextual data regarding the consumer device to the promotion and marketing service, the communications circuitry is configured to receive a message indicating terms of an immediate gratification promotion offered by a merchant, and in response to receiving a request to purchase the immediate gratification promotion, transmit a message to the promotion and marketing service to purchase the immediate gratification promotion. The example apparatus further includes input/output circuitry configured to output a message identifying the terms of the immediate gratification promotion.