US Patent 10255505 Augmenting video data to present real-time sponsor metrics

Systems and methods are described for augmenting video data based on automated identification of one or more objects depicted in the video data. One or more classification models may identify an object of interest in video data. An aggregated duration count may be maintained that reflects a length of time that the object of interest has been depicted in the video data. This duration or additional metric data derived in part from the duration may be displayed in association with display of the video data and continuously updated during playback of the video data.