One day, in the winter of 2014, Nina Kravitz, perhaps the most famous Russian DJ, decides to create her own label. The desire to form a label haunted her for quite some time. Kravitz wanted not only to create a community of musicians and organize the distribution of music, but also to embody a certain aesthetic, to represent her own tastes and views on electronic music. The label was called "trip" and in general its name quite clearly conveys its content: "dark, deviant trippy music that stimulates the brain, dreams and fantasies."
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