Top-L Most Influential Community Detection Over Social Networks (Technical Report)

In many real-world applications such as social network analysis and online marketing/advertising, the itcommunity detection is a fundamental task to identify communities (subgraphs) in social networks with high structural cohesiveness. While previous works focus on detecting communities alone, they do not consider the collective influences of users in these communities on other user nodes in social networks. Inspired by this, in this paper, we investigate the influence propagation from some itseed communities and their influential effects that result in the itinfluenced communities. We propose a novel problem, named itTop-L most Influential Community DEtection (TopL-ICDE) over social networks, which aims to retrieve top-L seed communities with the highest influences, having high structural cohesiveness, and containing user-specified query keywords. In order to efficiently tackle the TopL-ICDE problem, we design effective pruning strategies to filter out false alarms of seed communities and propose an effective index mechanism to facilitate efficient Top-L community retrieval. We develop an efficient TopL-ICDE answering algorithm by traversing the index and applying our proposed pruning strategies. We also formulate and tackle a variant of TopL-ICDE, named itdiversified top-L most influential community detection (DTopL-ICDE), which returns a set of L diversified communities with the highest diversity score (i.e., collaborative influences by L communities). We prove that DTopL-ICDE is NP-hard, and propose an efficient greedy algorithm with our designed diversity score pruning. Through extensive experiments, we verify the efficiency and effectiveness of our proposed TopL-ICDE and DTopL-ICDE approaches over real/synthetic social networks under various parameter settings.