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The Pinkfong Company was founded in June 2010 as SmartStudy, by three former game developers, CEO Kim Min-seok, CFO Lee Ryan Seung-kyu and VP Park Hyun-woo.
Kim, who was around thirty-years-old at the time, was a publisher and the oldest son at his family's business, Samsung Publishing Company Ltd., SmartSudy's parent company, with his father, CEO Kim Jin-yong, and his grandfather, the company's founder, Kim Bong-kyu. The company, established on July 3, 2002, has no relation to the Samsung Group, and mainly published books for children and magazines for computer users, with another division operating food courts in highway service areas and a subsidiary operation that marketed stationery products. Kim joined the company, in preparation as successor, in 2008, and, while there, he helped launch a self-directed program "Samsung English", and worked on content digitization and app development.
