SuperMoney is not a direct supplier of financial services; it is instead a comparison platform. The company's stated goal is to provide information that educates consumers in making financial decisions. Its comparison tools provide information on credit card selection, college loans, banking, mortgage loans, personal loans, auto loans, business loans, stock trading, insurance policies, and other financial services.
SuperMoney launched its loan offer engine in 2017 and in 2018 announced it had processed over one billion dollars worth of financing requests. The SuperMoney loan offer engine allows a consumer to fill out a financing request which is forwarded to matching lending partners, who return pre-approved offers in real time.
SuperMoney launched its "No Fee Financing Platform" point of sale financing solution for small businesses in May 2018. The platform makes point of sale financing, in the form of point of sale loans, available to merchants and service providers across all industries including home improvement, health, and specialty retail. The platform is offered to merchants at no cost. SuperMoney generates revenue through its lending partners instead of charging merchants a discount rate fee to use the service.
In November 2018, SuperMoney launched a student loan refinancing offer engine / marketplace to help consumers get competing transparent offers from lenders who want to refinance their student loan debt.
In August 2017, SuperMoney launched an auto loan offer engine / marketplace that enabled consumers to have a similar experience for auto purchase and refinance loans.
In April 2017, SuperMoney launched its personal loan offer engine / marketplace which helped consumers submit a single loan application and get back real-time pre-approved offers with transparent terms from integrated lending partners.
SuperMoney was founded in 2013 by Miron Lulic and initially launched as a personal finance blog. The website's focus was transitioned to a Yelp-like model, to help users compare and review financial services.