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Start It Labs

Start It Labs

A venture capital and private equity firm investing in, and advising, early-stage startup companies.

Start It Labs is a venture capital and private equity firm investing in, and advising, early-stage startup companies that is headquartered in Bellevue, Washington and was founded in 2013 by Gary Ruben. The firm focuses on investing in startups operating in the following sectors: consumer internet, e-commerce, mobile, advertising, digital media, SaaS, robotics, video conferencing, and user experience design.

Notable investments made by Start It Labs include: AdBidx, Blue Canoe Learning, DateBox, Founders Live, FlowVella, Giftbit, Ideal Seat, Litesprite, Matcherino, Mighty Signal, Pro.com, Rival IQ, Thrive Causemetics, True FAcet, Weave, Utripm Visual Vocal, and Zipline.

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Riveter is a Seattle-based company.

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