SensorTower

SensorTower

Sensor Tower is an app analytics and competitive app intelligence platform.

SensorTower is a company that participated in the AngelPad 6 cohort in March 2013 and raised an estimated $1,000,000. Founded in 2013 and headquartered in San Francisco, the platform allows users to track app performance for App Store Optimization/ASO and track revenue and download data for apps and publishers. Other metrics that can be tracked are ads, usage data, MAUs, reviews, and app updates by the top apps in the App Store and Apple Play Store. The company also has satellite offices in Shanghai, Seoul, Toronto, and La Coruna. The top verticals that use Sensor Tower are Gaming Companies, Technology Companies, and Financial Companies. Customers include Zynga, Warner Brothers, NBC Universal, AdColony, Bank of America, Credit Suisse, Glu Mobile, Happy Fish, Jam City, Kaizen Platform, Kongregate, Microsoft, Tapps Games, and Ticketmaster.

History

Sensor Tower was founded by app developers Oliver Yeh and Alex Malafeev, who were part of AngelPad's startup incubator program in 2013. Oliver and Alex found that the cost per new user was too expensive - at $1 or more, so they built Sensor Tower as their personal tool and made it available to third-party developers. The business model started off with a freemium model with a monthly pricing plan. The startup is profitable.In August 2013, the company raised $1 million of seed money in a financing round led by Rembrandt Venture Partners. The other investors include Merus Capital, Bertelsmann Digital Media Investments, Pejman Nozad, Mar Hershenson, Ariel Poler, and Maneesh Arora. The App Intelligence Platform was the first product. Store Intelligence was released in 2014, followed by Ad Intelligence in 2016, and Usage Intelligence in 2017.

Products

Sensor Tower has four products and has both individual and Enterprise plans.

App Intelligence

The App Intelligence Platform shows you app performance by category and over time by publisher and device. This performance data includes review history, review analysis, featured app rankings, app updates over time, performance in international markets, sales and app metrics, and provides app store optimization recommendations. The ASO recommendations have keyword rankings, keyword optimization, keyword suggestions and research, as well, as competitor keywords and translations.

Store Intelligence

The Store Intelligence Platform gives revenue and download performance metrics for apps and publishers over time by country, device, and app. The platform shows the list of top grossing, top downloaded, and top growing apps. The data is used for competitive intelligence and potential acquisitions.

Ad Intelligence

The Ad Intelligence Platform provides advertiser and publisher insights into the top advertisers, top creatives, creative gallery of active ads, and global ad analysis.

Usage Intelligence

The Usage Intelligence Platform provides usage data for apps in terms of user demographics, retention, session count, session duration, and time spent.

Timeline

Funding rounds

Funding round
Funding type
Funding round amount (USD)
Funding round date
Investment
SensorTower funding round, August 2013
1,000,000
August 6, 2013
2 Results
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People

Name
Role
LinkedIn

Afshan Khan

Employee

Alexey Malafeev

Founder

Alexey Zapparov

Employee

Ariel Poler

Investor

Carine Magescas

Investor

Dmitry Filimonov

Employee

Felix Dumit

Employee

Gavin Dinubilo

Employee

Irene Cruz

Employee

Irene Ivette Cruz

Employee

Jason Yum

Employee

Maneesh Arora

Investor

Mar Hershenson

Investor

Noman Munif

Employee

Oliver Yeh

Founder

Pejman Nozad

Investor

Randy Nelson

Employee

Ruika Lin

Employee

Rumiko Konishi

Employee

Scott Irwin

Investor

Sean Dempsey

Investor

Thomas Korte

Investor

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References

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