Prostokvashino

Prostokvashino is a Russian dairy marketbrand from parent company Danone. The products under the Prostokvashino brand include milk, yogurt, butter, cheese, soft cheese, and other dairy-based prouctsproducts. The products are are made with 100 percent natural milk, with strict control over the use of antibiotics in the milk used. Prostokvashino says the company does not use preservatives or vegetable fats in the brand'stheir milk products. The Prostokvashino books and cartoon hasshow, released alsoin the 1970s, have become a cultural iconicons for kids in Russia.

The Prostokvashino brand occupies some of the largest market share on the Russian dairy market in terms of sales volume tonnage-wise. The brandsbrand's history dates back to 2002, when the company gained the rights to use characters developed by Eduard Uspensky from his book "Uncle Fedya, His Dog, and His CatUncle Fedya, His Dog, and His Cat." The products were sold in Russia, Ukraine, Belarus, and Kazakhstan. However, in the wake of the Russian invasion of Ukraine in 2022, Danone stopped production at some of its factories in Ukraine of Prostokvashino dairy products.

Danone, atAt the same time, Danone announced the company would stop investment in Russia, but would continue to sell dairy products and baby food in Russiathere through the Prostokvashino brand,. which, through salesSales in Russia and Ukraine, accountsaccount for about 6 percent of Danone's total sales.

Prostokvashino is a Russian dairy market from parent company Danone. The products under the Prostokvashino brand include milk, yogurt, butter, cheese, soft cheese, and other dairy-based proucts. The products are are made with 100 percent natural milk, with strict control over the use of antibiotics in the milk used. Prostokvashino says the company does not use preservatives or vegetable fats in the brand's milk products. The cartoon has also become a cultural icon for kids in Russia.

The Prostokvashino brand occupies some of the largest market share on the Russian dairy market in terms of sales volume tonnage-wise. The brands history dates back to 2002 when the company gained the rights to use characters developed by Eduard Uspensky from his book "Uncle Fedya, His Dog, and His Cat." The products were sold in Russia, Ukraine, Belarus, and Kazakhstan. However, in the wake of the Russian invasion of Ukraine in 2022, Danone stopped production at some of its factories in Ukraine of Prostokvashino dairy products.

Danone, at the same time, announced the company would stop investment in Russia, but would continue to sell dairy products and baby food in Russia through the Prostokvashino brand, which, through sales in Russia and Ukraine, accounts for about 6 percent of Danone's total sales.

Prostokvashino is one of the largest Russian brands of dairy products.

The history of the milk brand "Prostokvashino" originates in 2002, when an agreement was signed on the use of the trademark "Prostokvashino" between the company Unimilk and the writer Eduard Uspensky, who invented wonderful heroes.

Prostokvashino in 2003The first plant where the company started producing dairy products under the brand name "Prostokvashino" in 2003 was the St. Petersburg plant "Petmol". Already in 2004, the brand became national and was produced at most Unimilk plants.

Initially, the products were produced under the brand "From Prostokvashino". These were yoghurts, kefir and sour cream.

In 2008, the company restyled the brand, which made it possible to give it a unified look.

Prostokvashino is one of the largest Russian brands of dairy products.

The history of the milk brand "Prostokvashino" originates in 2002, when an agreement was signed on the use of the trademark "Prostokvashino" between the company Unimilk and the writer Eduard Uspensky, who invented wonderful heroes.

Prostokvashino in 2003The first plant where the company started producing dairy products under the brand name "Prostokvashino" in 2003 was the St. Petersburg plant "Petmol". Already in 2004, the brand became national and was produced at most Unimilk plants.

Initially, the products were produced under the brand "From Prostokvashino". These were yoghurts, kefir and sour cream.

In 2008, the company restyled the brand, which made it possible to give it a unified look.