Product attributes
Prostokvashino is a Russian dairy brand from parent company Danone. The products under the Prostokvashino brand include milk, yogurt, butter, cheese, soft cheese, and other dairy-based products. The products are made with 100 percent natural milk, with strict control over the use of antibiotics in the milk used. Prostokvashino says the company does not use preservatives or vegetable fats in their milk products. The Prostokvashino books and cartoon show, released in the 1970s, have become cultural icons for kids in Russia.
The Prostokvashino brand occupies some of the largest market share on the Russian dairy market in terms of sales volume tonnage-wise. The brand's history dates back to 2002, when the company gained the rights to use characters developed by Eduard Uspensky from his book Uncle Fedya, His Dog, and His Cat. The products were sold in Russia, Ukraine, Belarus, and Kazakhstan. However, in the wake of the Russian invasion of Ukraine in 2022, Danone stopped production at some of its factories.
At the same time, Danone announced the company would stop investment in Russia, but would continue to sell dairy products and baby food there through the Prostokvashino brand. Sales in Russia and Ukraine account for about 6 percent of Danone's total sales.
