Oksana began her career in the pharmaceutical market with a job at CJSC Firma CV "Protek". Since 2013, she has been developing her own brand of the company. He has deep knowledge of conceptual strategies in the field of development and promotion of private label retail chains, organization of internal and external campaigns to stimulate the sale of private label assortment, product analysis and calculation of the economic efficiency of the reporting system and standards.
In February 2021, she was appointed to the position of head of the development department of Magnit Pharma private label. Key tasks: developing a strategy for the development of private labels in the pharmacy chain, forecasting the volume of sales in retail and distribution, determining the positioning of private labels, organizing a set of measures aimed at planning sales in the context of pharmacies and goods.
Education:
In 2005 she graduated from the Faculty of Physics and Mathematics of the Voronezh State Pedagogical University.
In 2019, she graduated from the Protek School of Directors of the personnel reserve, training in sales management, systems thinking, status negotiations, performance management, teamwork, effective personnel management.
