Neuromarketing

Neuromarketing

Neuromarketing, or consumer neuroscience, is the evaluation of neural signals and brain responses reacting to marketing stimuli.

“Neuromarketing” loosely refers to the measurement of physiological and neural signals to gain insight into customers’ motivations, preferences, and decisions, which can help inform creative advertising, product development, pricing, and other marketing areas. Brain scanning, which measures neural activity, and physiological tracking, which measures eye movement and other proxies for that activity, are the most common methods of measurement.

Timeline

People

Name
Role
LinkedIn

Further reading

Title
Author
Link
Type
Date

Neuromarketing: What You Need to Know

Eben Harrell

Web

January 23, 2019

What is Neuromarketing?

Roger Dooley

Web

June 27, 2006

Documentaries, videos and podcasts

Title
Date
Link

Neuromarketing: Knowing Why You Buy | Sam Usher | TEDxTufts

May 17, 2018

Neuromarketing: The new science of consumer decisions | Terry Wu, PhD | TEDxBlaine

Jun 6, 2019

Companies

Company
CEO
Location
Products/Services

References

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