The MTV Europe Music Awards (originally named MTV European Music Awards, commonly abbreviated as MTV EMA) are awards presented by Viacom International Media Networks to honour artists and music in pop culture. It was originally conceived as an alternative to the MTV Video Music Awards, which are hosted annually in the United States. The Europe Music Awards are held every year in a different country; it has been hosted mostly in the United Kingdom. The annual presentation ceremony features performances by prominent artists, and the presentation of those awards that have a more popular interest.
The awards are a reflection of the international and continental music scene. They are representative of geographical origin and of achievement in diverse musical genres and disciplines, indicative of the diversity and scope of the show. Since the 2007 ceremony, viewers are able to vote for their favourite artists in all general categories by visiting MTV's website.
Backstage: EMA 2021 Swag Bag - MTV EMA 2021 | MTV EMA