Golden Recursion Inc. logoGolden Recursion Inc. logo
Advanced Search
Lynda Weinman

Lynda Weinman

Lynda Weinman is the founder of, a former digital media and graphics teacher, and an author of various computer program guides.

Lynda Weinman is the founder of, a former digital media and graphics teacher, and an author of various computer program guides. In 2021, Weinman's net worth was valued at $325 million.


Weinman attended The Evergreen State College, where she studied humanities. She completed her degree in three years and graduated in 1976.


After college, Weinman moved back to California and opened her first two retail stores in Los Angeles, named Vertigo. She changed her career plans in 1982, when she began pursuing a career in special effects and animation. She became an animator and a motion graphics director and worked on popular films like Star Wars Episode VI: Return of the Jedi and Bill & Ted’s Excellent Adventure; she also directed music videos for musicians Lyle Lovett and Howard Jones.

It was around this time that Weinman began teaching herself about computers; she was intrigued by them and realized the potential they held for the future of her career. She quickly became proficient with them, and her career in animation and motion graphics became entirely computer-based. From 1989 to 1996, she taught computer graphics at the Art Center College of Design in Pasadena, California.

During her teaching years, Weinman purchased the domain for $35 to use as a web portal resource for her students to access course materials. The transition of began in 1995 when Weinman––along with her husband, Bruce Heavin––began using the site to advertise in-person web design classes taught by Weinman. Her classes were incredibly popular and attracted visitors from other countries. In 1997, they opened a school for her computer classes, and the company continued to grow. The burst of the dot-com bubble in the early 2000s in the US affected, and Weinman was forced to let most of her staff go. In addition, she ended her in-person classes and shifted them all to online. offered access to an unlimited number of web design courses for a single monthly subscription fee of $25. Subscriber growth was slow at first but soon began doubling yearly. Eventually, grew to offer courses on software like Adobe After Effects, XML, Dreamweaver, Photoshop, and FileMaker Pro, among hundreds of others. On April 9, 2015, LinkedIn purchased for $1.5 billion; the site was merged into LinkedIn Learning in August 2019.


Weinman's first book, Designing Web Graphics, was published in 1996. It is credited as being the first industry book on web design. She has written a number of other books about different software programs.

  • Coloring Web Graphics (1996)
  • Deconstructing Web Graphics, Web Design Case Studies and Tutorials (1996)
  • Designing Web Graphics (1996)
  • Coloring Web Graphics.2 (1997)
  • Preparing Web Graphics (1997)
  • Designing Web Graphics.2 (1997)
  • Creative HTML Design (1998)
  • Deconstructing Web Graphics.2 (1998)
  • Designing Web Graphics.3 (1999)
  • Dreamweaver 2.0 Hands-On Training (1999)
  • Dreamweaver 3 Hands-on-Training (2000)
  • Dreamweaver 3/Fireworks 3 Hands-On Training Bundle (2000)
  • Photoshop 5.5 and ImageReady 2.0 Hands-On Training (2000)
  • Flash 4 Hands-On Training (2000)
  • Photoshop 6 ImageReady 3 Hands-On Training (2001)
  • Creative HTML Design.2 (2001)
  • Dreamweaver 4 Hands-On Training (2001)
  • Flash 5 Hands-On Training (2001)
  • Designing Web Graphics.4: The Definitive Guide to Web Design & Development (2002)
  • After Effects 5.0/5.5 Hands-On Training (2002)
  • Macromedia Flash MX 2004 Hands-On Training (2003)
  • Mac OS X Hands-on Training (2003)
  • Adobe Acrobat 6 Hands-On Training (2003)
  • Maya 6 Hands-on Training (2005)
  • Adobe After Effects 7 Hands-On Training: Includes Exercise Files and Demo Movies (2006)


April 9, 2015
LinkedIn purchases
Weinman starts teaching courses in a designated school.

The school is shut down in the early 2000s and Weinman's classes are all moved online to

Weinman and her husband begin transforming from a student web portal to a website advertising computer software courses taught by Weinman.
Weinman begins teaching computer graphics at the Art Center College of Design.
Weinman begins her career as an animator and motion graphics director.
Weinman graduates from The Evergreen State College.
January 24, 1955
Lynda Weinman was born in Hollywood.

Invested in


Further Resources



Jonathan Shieber
May 3, 2019
It's hard to pass on a chance to stoke startup schadenfreude, but Hollywood could put the spotlight on women who pioneered the bleeding edge of tech and actually produced billion-dollar successes.


Golden logo
By using this site, you agree to our Terms & Conditions.